The “Karl Marx Viertel” is a district of Trier where the German philosopher, journalist and protagonist of the labour movement Karl Marx was born. In 2018 Trier celebrates the bicentennial of his birthday. To gain recognition value and publicity among the tourists, the “Karl Marx Viertel”-association tasked Communication Design students to develop a creative identity. My corporate design includes a logo, a bill for a street festival, a business card, a letter head, merchandise, a newspaper, a homepage and a mosaic photo configurated out of the visitors and inhabitants.
The main focus is on the abstracted head of Marx. The deisgn line also contains squares of diverent shades of red which symbolise communism as well as the diversity of the quarter.